Château Wines Direct will soon be changing our name to 73 Strandgade Vinbar & Butik!
We will also be updating our webshop to reflect our new name.
You can follow along on and on our Facebook page.

We ship to Denmark and Sweden

VIP Wine Rewards

Earn up to 20% off on all of your purchases!

VIP Wine Rewards is a point rewards system that rewards you with points every time you shop with us. Earn points to qualify for VIP Wine Rewards discounts of up to 20%.

VIP Wine Rewards

Getting started is FREE and EASY

Create an account
on our web shop

To get started, simply create a profile account on our web shop and you will automatically become a VIP Wine Rewards member. It’s quick and free!

Order wine
and earn points

Once you have an account, whenever you log in to our web shop as VIP Wine Rewards member, you earn points on all of your purchases.

Accumulate points
and earn discounts

Accumulated at least 2400 points and automatically start receiving a discount on all future purchases. Points expire 1 year from date earned.

Already have a Château Wines Direct login and password?

Then you are already a VIP Wine Rewards member and any purchases you have made since November 1st, 2020, have already been credited to your VIP Wine Rewards account!

Log in to see your account profile and check your VIP Wine Rewards points.

Earning points is easy

Each of our wines has a set point value based on its price (€1 = 10 points), and points are shown on each wine’s product page. For each wine you purchase, you accumulate that amount of points.

Example: When you purchase a wine that costs €22, you earn 220 points. If you purchase just 11 bottles of a €22 wine, you will earn 2420 points and will qualify to receive a 10% discount on your future purchases (read more about our discount levels below).

The more points you accumulate, the greater a discount you qualify for!


More points qualifies you for greater discounts.

Our VIP Wine Rewards has 4 levels of membership discounts. Once you earn the points needed to reach a VIP Wine Rewards discount level, that discount will automatically be applied to your future purchases for as long as your points are valid.

0 – 2399 points
No discount
2400 – 4799 points
10% discount
4800 – 9599 points
15% discount
9600+ points
20% discount

Points expire one year from the date they are earned. To stay at a VIP Wine Rewards discount level, you must maintain at least the minimum number of points required for that level, otherwise, you will automatically move down to the next VIP Wine Rewards discount level.

We have made it easy for you

We have made being a VIP Wine Rewards member really easy. Whenever you log in to our web shop as a VIP Wine Rewards member, all prices will automatically be shown with the applied discount relating to your membership level, and the discount will automatically be applied at checkout.

All you have to do is create an account profile, shop all of your favorite wines and let us take care of the rest!

Become a VIP Wine Rewards member today

Become a VIP Wine Rewards member today by creating an account on our web shop.
We will even give you your first 200 points free as a welcome bonus!

Shop all of your favorite wines and start accumulating points and earning discounts. It’s completely free and that easy! You can always check your point balance by logging in to our web shop and checking your VIP Wine Rewards membership details under your account profile.



We offer flat-rate shipping costs so you can order as much wine as you want without having to pay extra!

Shipping within Denmark is DKK 100 and normally arrives within 1-4 business days.

Shipping to Sweden is SEK 200 and normally takes 4-7 business days.

You can also choose to pick up your order from our warehouse in Fredensborg, DK.

Read more about our shipping process here.

you look so young!

are you old enough?

This site contains information on alcoholic beverages. To purchase and visit this site you must be 16 years or older (20 years or older if you are from Sweden).

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