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What wine medals really mean, and why they matter

 There are so many different wines on the market it can make your head spin. It’s almost impossible for the average person to walk in to a store and choose a good quality bottle of wine with confidence.

Or is it?

If a wine has won a medal, you should generally feel certain that it is a good quality wine and has been given credibility from the palates of some of the world’s top wine experts.

Does that mean that you will like a medal-winning wine more than a non medal-winning wine? No, not necessarily. Quality and taste are 2 totally different things.


Nevertheless, a medal does mean something for a wine and it’s vineyard.

Wine competition judges are generally very disciplined and follow strict guidlines when tasting wines and awarding medals. Also, they have very talented palates and a keen understanding of what makes a good quality wine.

Typically, wines are tasted “blind” so judges therefore can’t discriminate against or in favor of a wine based on where it’s from or who made it. Additionally, judges usually work in teams, helping to ensure that they mark and rate the wines fairly and honestly.

Whether a wine qualifies for a medal, and whether that medal is gold, silver or bronze, depends on how many points the wine is ultimately given by the judging panel. In general, a bronze medal means the wine has potential – perhaps it will blossom with age or is worth keeping an eye on in its future vintages. A silver medal indicates the wine is something special and worth seeking out. And a gold medal wine has top scores for both quality and character – a must try within its category.

At the end of the day, all that matters is that you like a wine and enjoy drinking it. But at Château Wines Direct, we expect nothing short of top quality from our vineyards, and we are proud to have so many medal-winning wines. It may not mean that you enjoy drinking them any more or any less, but it certainly recognizes all of the hard work and dedication our vineyards put in to making the top-quality wines we offer.


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We offer flat-rate shipping costs so you can order as much wine as you want without having to pay extra!

Shipping within Denmark is DKK 100 and normally arrives within 1-4 business days.

Shipping to Sweden is SEK 200 and normally takes 4-7 business days.

You can also choose to pick up your order from our warehouse in Fredensborg, DK.

Read more about our shipping process here.

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This site contains information on alcoholic beverages. To purchase and visit this site you must be 16 years or older (20 years or older if you are from Sweden).

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